Partner Resources

This section is for State Implementing Agencies, Local Implementing Agencies, Local Health Departments, Community Based Organizations, as well as other local partners to gain access to the new CalFresh Healthy Living marketing materials available now.


Resources


Training Materials & Additional Requests

Can't find what you need? Looking for something more specific to the work you do? Click here to submit a creative request for a specific template, material, or document you may need branded and we will do our best to accommodate your requests!


FAQ
See below for answers to your most frequently asked questions around the CalFresh Healthy Living brand.

For questions not currently addressed around your branded materials, please email support@calfreshunited.com.
For any other program related questions, please reach out to calfreshhealthyliving@dss.ca.gov.

What is CalFresh Healthy Living?

CalFresh Healthy Living is the new brand identity for SNAP-funded nutrition education programs in California. We also do PSE and social marketing per USDA guidance. As of April, all of our programs will be able to brand themselves with CalFresh Healthy Living to better communicate what our programs and services are all about.

Why is the program brand changing?

We have an opportunity to more clearly connect all of the services and programs that SNAP provides to eligible Californians. We are branding CalFresh food assistance, nutrition education, employment and training, and disaster response programs as belonging to the same family, with the goal of increasing participation in these services. Branding consistency leads to higher brand equity. Higher brand equity, how people value the brand, leads to a reduction in barriers to participation and openness to try more branded services. This will lead to an increase in participation in SNAP and SNAP-Ed services. Since all of these services serve the same community, we want to invite participation in all of our programs.

What does this new name mean?

Better access to better food for better living – that’s the shared vision of CDSS CalFresh for all people in California. CalFresh has the power to reduce hunger, boost incomes, support health, expand opportunity – and even respond to disasters.

The text for CalFresh is bolder, while keeping it friendly. “Fresh” purposely stands out more than “Cal” since that is the word that was most appealing to our audience. And the “Cal” remains as a way to distinguish our state’s service and overall California pride. The vine and “fruits” in the middle of the logo represent California-grown fruits and vegetables.

Will the EBT sign in the grocery store change?

You have the option to work with your local partners who manage this signage and provide the new brand logo if so desired.

Can I order aprons and tablecloths?

Yes, these are available to county health departments, social services agencies, and other partners that deliver SNAP-funded programs and services. They are not for our audience. Aprons and tablecloths are available for CalFresh Healthy Living to help with nutrition education demonstrations. They are all available for counties to order through calfreshhealthyliving.org. Each SIA/LIA should work through their agency’s procurement process to identify a vendor.

Are the programs or services I use changing?

No, nothing about your programs or services are changing. We are updating the brand and logo for the programs, but nothing regarding eligibility or program availability is changing.

Why does this help my community?

By more clearly connecting our nutrition education programs, CalFresh food assistance, employment and training opportunities and support in times of disaster, we hope to engage more eligible Californians in these important services.

CalFresh Healthy Living describes our goal for the audiences we serve: healthy living through better nutrition and increased physical activity.

The text for CalFresh is bolder, while keeping it friendly. “Fresh” purposely stands out more than “Cal” since that is the word that was most appealing to our audience. And the “Cal” remains as a way to distinguish our state’s service and overall California pride. The vine and “fruits” in the middle of the logo represent California-grown fruits and vegetables.

Do I have to change my flyers and documents to use this branding?

We strongly encourage you to change to the new materials as it supports a cohesive look and feel for the brand, making it easier for consumers to adapt and understand. For newly developed resources, please use the new branding.

What happens to Champions for Change?

Calfresh Healthy Living is the brand identity for all SNAP-funded nutrition education programs in California, including CDPH. Therefore, it will replace Champions for Change starting in April of 2019.

New brand guidelines for CalFresh Healthy Living are available, along with all the other new brand materials with the brand launch in April on calfreshhealthyliving.org.

Am I supposed to change my materials right away?

We do not expect the new branding to be implemented overnight, and fully understand that this will be a process that could take up to a year to fully integrate through all materials. While we encourage you to update any new materials as soon as you can, we also understand that you might have materials that need to be used through in order to avoid a waste of resources. This will be a gradual adoption as we transition out old materials and transition in new materials.